CLIENT:
Discover Global Network

CATEGORY:
DIGITAL | IDENTITY | PRINT

DGN Rebranding

Discover Global Network works with an array of clients in the payments process, from card issuers to merchants and acquirers. To ensure consistent branding when speaking to all these partners, the network underwent a recent rebranding effort.

After the initial advertising campaign and brand guide were developed by FCB Chicago, ML+A was tasked with rebranding all marketing communications, including email campaigns, print collateral and digital presentations. Our new look and feel focused on visual communication including infographics, key statistics and concise copy, delivering a quick, easy read for busy B2B audiences.

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