CLIENT:
DISCOVER COLLECTIONS

CATEGORY:
DIGITAL

Collections Email Creative

Anyone can go through a rough patch. Recognizing this, Discover wanted to change how they worked with financially challenged customers. Our new communication strategy focused on messages of empathy and assistance combined with the tangible benefits of addressing debt. The subsequent monthly emails used a supportive tone to offer convenient tools, useful reminders and helpful payment plans, resulting in a highly effective campaign for both the sender and the recipients.

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