Jilted Lover Mailer Campaign
Would you be mine? Could you be mine? This brochure is part of a package sent to merchants who had left or become inactive with Discover. The “Jilted Lover” campaign was created to win those merchants back. Through campy, tongue-in-cheek copy and images, we tell of missed opportunities and promises of change. Like a lovelorn high school teen, this Jilted Lover tries hard to get back in the good graces of the merchant in-crowd.