Omnisure Group is a specialty finance company and customized payment plan provider for vehicle and home service contracts. We’ve updated and upgraded their entire brand to reflect their leadership role in this industry. We’re 100% excited to launch a whole new brand for this 0% payment plan provider.
FRENCH RETAILER KIT
Opening doors and crossing borders. We've just alerted retailers in France to get ready for the 70+ million Discover Global Network cardmembers. This direct mail awareness campaign was sent to shop owners from Nice to Normandy; from Paris to Bordeaux—telling them to get ready for more sales from more people around the world.
COLLECTIONS EMAIL CREATIVE
Everyone goes through a rough patch. Sometimes you need a little help to get through it. Tips, reminders, even a new plan or approach is offered through a series of emails aimed at those of us in a tight spot. Being careful to hit the right tone of empathy and awareness coupled with tools and suggestions made this a successful campaign to both sender and recipient.
FRENCH RESTAURANT KIT
French restaurants have been serving great food to discerning patrons for hundreds of years—they know great food. They may not know they can now accept payment from the 70 million Discover Global Network cardmembers. Its the job of this kit to make French restaurants aware and be prepared for more customers from all over the world. L’addition s’il vous plait.
What’s better than grabbing a hot dog with your best bud while you wander the beaches of Austin, Texas? Okay, there are no beaches in Austin—but there is a beach vibe, and we developed the Surfdog identity with that in mind. Casual food, modern brand, laid-back attitude…it’s how a restaurant at the heart of Austin rolls.
MIKE AND FRED'S WEDDING INVITATION
Dearly beloved, we are gathered here today… uh, wait…stop the music. That’s way to mainstream for this couple. Unlike most wedding invitations done in silver on bone stock, this couple preferred theirs to be black-on-black with an edge.
Would you be mine? Could you be mine? This brochure is part of a package sent to merchants who had left or become inactive with Discover. The “Jilted Lover” campaign was created to win those merchants back. Through campy, tongue-in-cheek copy and images, we tell of missed opportunities and promises of change. Like a lovelorn high school teen, this Jilted Lover tries hard to get back in the good graces of the merchant in-crowd.
When the theme is “Different from the inside out”, you can’t just create a standard brochure. Especially if your four ‘P’s…Purpose, Philosophy, Partnerships and Practices are unique and groundbreaking. This brochure explains it all to current and future DFS employees. They’ll learn what makes them Different from other corporations from the inside out.
Fashion…either you get it, or you look like your mother dressed you. For real followers of fashion there is ALL Paris. ALL is the brainchild of Anne Lawrence and Lana Lee, hence the acronym “ALL”. These two Parisian powerhouses launched a women’s wear line from scratch from the city that eats, sleeps and breathes fashion. Deja vestirse!
Forza Pizza. We re-branded a site for someone VERY passionate about pizza. The idea is great—not just because pizza is awesome, but because crowdsourcing information from pizza lovers everywhere to find the best spots is such a tasty idea.
Hydra: The many-headed serpent in Greek mythology that was slain by Hercules, or a southern constellation represented on old maps by a serpent. Or, the world-wide organization dedicated to global domination in Marvel comics. Discover Hydra was named after the new payments processing infrastructure of their network; the core of their business. It’s not only a cut-above. It’s all the above.
DISCOVER ON US
The Discover On Us campaign was created so that new merchants can get in on the $610 billion spent by Discover cardmembers. This incentive program was re-launched with a new look including a refreshed icon, support collateral and micro-site.
STATE FARM WELCOME KIT
You’ve heard the saying “Life is a journey,” right? How about “Choose your own path, your own payment method?” Okay, maybe you haven’t heard that one, but it’s important just the same. Long story short, State Farm now accepts Discover, and that’s good news. Communicating that fact to every individually-owned agency? That job was put in our good hands.