Discover Global Network
CONTENT MARKETING | PRINT
Content Marketing Approach for Discover
Consumers have higher expectations. We created a strategic content marketing approach for Discover focused on creating and distributing valuable, relevant, and consistent content for retail and restaurant patrons, ultimately, to drive profitable customer action. Many merchants will face some sort of slowdown, a time when business tapers off for some length of time. Whether it’s competition from online sellers, big-box retailers or customers just wanting more from the experience, these slow periods can hurt a business’ bottom line. Surviving and even thriving during this time is possible, but it’s more difficult if you just try to wait it out. We helped Discover develop strategies for restaurants and retailers to plan ahead and keep their business humming, and profitable.