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World Card Project

This project explores the untapped opportunity for Discover and DCI to be leveraged for global usage.

Their vision was to connect the inherent value of two existing powerful brands as a unified brand in the minds of cardholders to increase global usage, enhance customer experience and stimulate global acceptance.

Starting with a brand new card design, this campaign was made up of billboards, posters, card carriers and other out-of-home signage.